Created in October 2006, 12Petals is envisioned to be registered as a non-profit social enterprise (non-partisan, non-governmental) organization in State of California. It is based in the San Francisco Bay Area with activities around the world with focus interest on promoting a culture of human rights based on the Universal Declaration of Human Rights (UDHR). This entity will work to become structured as a federally tax-exempt 503 (c) (3) company with a democratically elected board.
Majid was born in 1953 and grew up in Tehran as teenager, received an education in Texas, and has treasured living in San Francisco Bay Area since 1980. His long cherished career was as a Civil/Transportation/Earthquake Professional Engineering Consultant, a commitment spanning over thirty years. Among other accomplishments in his engineering field, Majid was recipient of the 1995 Professional Achievement Award from Professional Engineers in California Government for his exemplary contribution to the profession throughout his public and engineering career. He is the author for several published and well-respected books within the seismic engineering field (Professional Publication Inc.).
Coming from a background that has required strategic planning, Majid deeply values the importance this kind of contribution can make to issues that normally evoke intense emotional responses. With a focus now on projects of social relevance, he brings this perspective to them all. For non-violence theme, in 2008 he participated in a full-length documentary project called "Iran is not the Problem" wherein he offered historical and strategic perspectives on the current tensions between the United States and Iran. As the Executive of Development for the 12Petals Media Group, he now hopes to help foster and promote the culture of human rights through media. In 2010, this vision and his experience culminated in his first producing short film titled "Culture of Human Rights". His center of attention is presently on paving the way to ultimately produce his documentary film "Human Rights: For Everyone?"
Ardalan Payvar is an artistic director, graphic designer. He was born in Tehran, Iran and from very early age became passionate about art and music. Ardalan moved to the United States in 1993. He studied Graphic Design and Fine Arts at California Polytechnic State University of San Luis Obispo (Cal Ploy) and has been working as a graphic designer since 2000. He is the founder and Artistic Director of Tact Design. He is also an Art Director at Beedaar Production, a video production studio founded by him and Shadi Yousefian. Ardalan extends his all-embracing art direction, design, film, and media experiences to the 12Petals Media Group. He is 12Petals Media Group Art, Design, Film Director, his contribution is a continued dedication to human rights advocacy work and participatory social activism.
Shahriar Marachi serves as Web & New Media Director for 12 Petals Media Group, having been an early contributor since providing the group's hosting platform through Digital Mark Studios. Shahriar has previously worked as Web Consultant at Bedrock Brand Consultants, where he developed the website of MobileMetrix, a non-profit using handheld mobile devices to help the poorest populations. He has also worked as a web developer at Apple's Creative Services division.
Shahriar graduated from University of California, San Diego, with a Bachelor of Science in Physiology & Neuroscience, and a minor in Psychology. Leaving medicine for the excitement and potentials tying his knack for technology with his creative sense, he is exactly where he wants to be — using his knowledge and experience in web and new-media toward the growth of a meaningful cause. As a U.S. born American-Iranian, Shahriar believes 12Petals can reconnect Iran's venerable heritage with America's founding principles of "life, liberty, and the pursuit of happiness" through extending awareness and understanding of the most natural doctrine, Human Rights. ..................................................................................................................
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